Spike Jonze is an American Director who specialises in music video's, film, adverts and television.
Career
Jonze has done a variety of work over the years including adverts for companies such as Adidas, Miller Beer and The Gap. He was nominated for "Outstanding Achievement in Commercial" in 2005 by the Directors Guild Of America. He has also produced shows for televison such as 'Jackass' and also co created 'Jackass The Movie' in which he directed some of the segments.
Jonze has also done some work with magazine's. He became co founder and editor of 'Dirt' magazine and wa salso the editor for 'Grand Royal Magazine'. Jonze has also done photography work for magazines such as 'Transworld Skateboarding'. Jonze has also shot skteboarding video's for a skateboard company called 'Video days' and assisasted in directed a film called 'yeah right!' for a company called 'Girl Skateboards'.
In 1999, Jonze adopted the persona of his fictional character Richard Koufey which he used to star when he directed fatboy slim's music video for 'Praise you' in which he and his 'dance troupe' performed a dance routine. The video was so successful that 'Koufey' and his troupe were asked to perform on the MTV Video Music Awards later that year.
Since 2007, Jonze has been involved with VBS.tv which is an online TV channel that is funded by MTV. Jonze works as a creative director for the company. Last year Jonze directed 'Where the Wild Things Are' which is a movie that has been adapted from the book by Maurice Sendak.It recieved six nominations including 'Best Picture', 'Best Director' and 'Best Adapted Screenplay' at the Chicago Film Critics Association.
Work
Jonze's video's tend to be more performance base than having a narrative.
Career
Jonze has done a variety of work over the years including adverts for companies such as Adidas, Miller Beer and The Gap. He was nominated for "Outstanding Achievement in Commercial" in 2005 by the Directors Guild Of America. He has also produced shows for televison such as 'Jackass' and also co created 'Jackass The Movie' in which he directed some of the segments.
Jonze has also done some work with magazine's. He became co founder and editor of 'Dirt' magazine and wa salso the editor for 'Grand Royal Magazine'. Jonze has also done photography work for magazines such as 'Transworld Skateboarding'. Jonze has also shot skteboarding video's for a skateboard company called 'Video days' and assisasted in directed a film called 'yeah right!' for a company called 'Girl Skateboards'.
In 1999, Jonze adopted the persona of his fictional character Richard Koufey which he used to star when he directed fatboy slim's music video for 'Praise you' in which he and his 'dance troupe' performed a dance routine. The video was so successful that 'Koufey' and his troupe were asked to perform on the MTV Video Music Awards later that year.
Since 2007, Jonze has been involved with VBS.tv which is an online TV channel that is funded by MTV. Jonze works as a creative director for the company. Last year Jonze directed 'Where the Wild Things Are' which is a movie that has been adapted from the book by Maurice Sendak.It recieved six nominations including 'Best Picture', 'Best Director' and 'Best Adapted Screenplay' at the Chicago Film Critics Association.
Work
Jonze's video's tend to be more performance base than having a narrative.
For example, in the video for Fat Boy Slim's single 'Praise You' Jonze created a fake dance troupe that he took to a real location, and filmed them dancing to the track and peoples real reactions as they walked by. The video was filmed in the style of a documentary as the story behind the video is that the "Torrance Community Dance Troupe" were asked to perform Fat Boy Slim's single at a shopping mall. The video has a "home-made" feel to it as a handheld cam was used to feel the vid and the lighting in the video isnt great because only the house lights in the shopping mall would have been used. The people in the video are wearing very simple clothing which are all bland colours. I think Jonze wanted to portray real people in his music video and for it to be a realisitic as possible as these days most video's are unrealistic and fictional.
Intended Target Audience
Most of the feedback on Youtube is positive however there is an occasional bad comment on there. Overall I think Youtube is a good way of directors getting feedback from audiences, as a variety of people of all ages go on there, which means they will be able to find out what the general public think of thier work instead of a specific age group.
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